Xistopedia

The journey and the image

The journey and the image
villages and territory
In search of the essence of the Aldeias do Xisto

We need to continue our voyage of discovery, immerse ourselves in the places and deepen our vision of the future that the villages can offer the country. We need to be close to, and know how to look at, ourselves, accepting diversity beyond formats and folklore. We need to build a narrative that affirms this rural, communitarian way of life, close to nature, as an integral part of what Portugal is in the present day. It is in search of this essence that a group of photographers went to the area to capture images that would contribute to a deeper understanding of what is a crucial part of us.
 


As part of the process of renewing the Aldeias do Xisto brand’s corporate identity, which will be reflected in all its promotional activities, especially the launch of a new website, a team of photographers is in the field to record images portraying the main themes of the Aldeias do Xisto, such as experience and adventure tourism, nature, daily life and community, landscape and culture. The photographers are Adriana Oliveira, Bernardo Conde, Diogo Tavares, Pedro Martins and Tiago Cerveira.
 


The new challenges on the horizon suggest adjustments need to be made to the Aldeias do Xisto brand’s strategic positioning, with reflections on the style of “voice” and “face” that it will have to assume. This renewal of identity involves deepening and diversifying the imagination, reflected in the adaptation and specialisation of various themes, formats and target audiences.
 


Photography has a fundamental role in the construction of narrative and crucial to the communication strategy that will allow these objectives to be achieved.

explore

restaurants
João Brandão
João Brandão
Oliveira do Hospital
restaurants
Santo Amaro
Santo Amaro
Sertã
restaurants
Callum
Callum
Oleiros
restaurants
Fugas Restaurant
Fugas Restaurant
restaurants
Museu da Chanfana
Museu da Chanfana
Miranda do Corvo
restaurants
Varanda do Casal
Varanda do Casal
Casal de São Simão
restaurants
As Beiras
As Beiras
Pampilhosa da Serra
restaurants
Bem-Me-Quer
Bem-Me-Quer
Martim Branco
lodging
Casas do Favacal
Casas do Favacal
Favacal
lodging
Casa da Moenda
Casa da Moenda
Benfeita
lodging
Arganil Municipal Camping Park
Arganil Municipal Camping Park
Sarzedo
lodging
Casa do Caminheiro Hostel
Casa do Caminheiro Hostel
Talasnal
lodging
Casas da Mina - Hostel
Casas da Mina - Hostel
Cabeço do Pião
lodging
Sete Quintas
Sete Quintas
Retorta
lodging
Casas do Sinhel
Casas do Sinhel
Relva da Mó
lodging
Hotel Parque Serra Da Lousã
Hotel Parque Serra Da Lousã
Miranda do Corvo
lodging
Aldeia Ruiva Campsite
Aldeia Ruiva Campsite
Aldeia Ruiva, Proença-a-Nova
village
Benfeita
Benfeita
offer
Dia e Noite no Centro da Natureza
Dia e Noite no Centro da Natureza
village
Comareira
Comareira
offer
Geological Walk in Sobral Fernando
Geological Walk in Sobral Fernando
tour
PR2 MCV - Gondramaz Schist trail - In the Miller’s Footsteps
PR2 MCV - Gondramaz Schist trail - In the Miller’s Footsteps
heritage
Chapel of São Sebastião
Chapel of São Sebastião
village
Martim Branco
Martim Branco
heritage
Religious tour in Pedrógão Pequeno
Religious tour in Pedrógão Pequeno
heritage
Igreja Matriz de Aldeia das Dez
Igreja Matriz de Aldeia das Dez
tour
PR1 PPS - Fajão Schist trails  – Climbing the cliffs
PR1 PPS - Fajão Schist trails – Climbing the cliffs
Casas do Rio
tour
Panoramic Road: Barroca - Fajão
Panoramic Road: Barroca - Fajão
offer
Passeio Geológico de Foz do Cobrão e Sobral Fernando
Passeio Geológico de Foz do Cobrão e Sobral Fernando