Xistopedia

The journey and the image

The journey and the image
villages and territory
In search of the essence of the Aldeias do Xisto

We need to continue our voyage of discovery, immerse ourselves in the places and deepen our vision of the future that the villages can offer the country. We need to be close to, and know how to look at, ourselves, accepting diversity beyond formats and folklore. We need to build a narrative that affirms this rural, communitarian way of life, close to nature, as an integral part of what Portugal is in the present day. It is in search of this essence that a group of photographers went to the area to capture images that would contribute to a deeper understanding of what is a crucial part of us.
 


As part of the process of renewing the Aldeias do Xisto brand’s corporate identity, which will be reflected in all its promotional activities, especially the launch of a new website, a team of photographers is in the field to record images portraying the main themes of the Aldeias do Xisto, such as experience and adventure tourism, nature, daily life and community, landscape and culture. The photographers are Adriana Oliveira, Bernardo Conde, Diogo Tavares, Pedro Martins and Tiago Cerveira.
 


The new challenges on the horizon suggest adjustments need to be made to the Aldeias do Xisto brand’s strategic positioning, with reflections on the style of “voice” and “face” that it will have to assume. This renewal of identity involves deepening and diversifying the imagination, reflected in the adaptation and specialisation of various themes, formats and target audiences.
 


Photography has a fundamental role in the construction of narrative and crucial to the communication strategy that will allow these objectives to be achieved.

explore

restaurants
Sabores da Aldeia Restaurant
Sabores da Aldeia Restaurant
restaurants
Casa da Ti Augusta
Casa da Ti Augusta
Figueira
restaurants
As Beiras
As Beiras
Pampilhosa da Serra
restaurants
Fiado
Fiado
Janeiro de Cima
restaurants
Safra Restaurant
Safra Restaurant
restaurants
Museu da Chanfana
Museu da Chanfana
Miranda do Corvo
restaurants
Adega dos Apalaches
Adega dos Apalaches
Roqueiro
restaurants
Ponte Velha
Ponte Velha
Sertã
restaurants
Callum
Callum
Oleiros
lodging
Aldeia Oliveiras
Aldeia Oliveiras
Proença-a-Nova
lodging
Aqua Village Health Resort & SPA
Aqua Village Health Resort & SPA
Caldas de São Paulo
lodging
Casa do Talasnal
Casa do Talasnal
Talasnal
lodging
Casa Lausus
Casa Lausus
Talasnal
lodging
Casa do Caminheiro Hostel
Casa do Caminheiro Hostel
Talasnal
lodging
Casa Cova do Barro
Casa Cova do Barro
Janeiro de Cima
lodging
Mountain Whisper
Mountain Whisper
Gondramaz
lodging
A Boa Vida do Campo
A Boa Vida do Campo
Tábua
lodging
Casas de Água Formosa
Casas de Água Formosa
Vila de Rei
village
Martim Branco
Martim Branco
tour
Panoramic Road: Barroca - Fajão
Panoramic Road: Barroca - Fajão
Casa da Avó
village
Benfeita
Benfeita
offer
Levada Route
Levada Route
heritage
Igreja Matriz de Aldeia das Dez
Igreja Matriz de Aldeia das Dez
tour
Mining Territory - Cabeço do Pião > Barroca - GRZ on Foot: Stage 2
Mining Territory - Cabeço do Pião > Barroca - GRZ on Foot: Stage 2
offer
Night Canoeing I Starlight Journey
Night Canoeing I Starlight Journey
tour
PR1 PPS - Fajão Schist trails  – Climbing the cliffs
PR1 PPS - Fajão Schist trails – Climbing the cliffs
Casas do Rio
heritage
Religious tour in Pedrógão Pequeno
Religious tour in Pedrógão Pequeno
offer
Rota da Floresta I Serra da Lousã
Rota da Floresta I Serra da Lousã
village
Comareira
Comareira
heritage
Chapel of São Sebastião
Chapel of São Sebastião

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