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Schist Villages of Portugal at the ITB Berlin
05.03.2009
The Network of Schist Villages —Aldeias do Xisto— will have a strong presence at the ITB - International Tourism Fair in Berlin, Germany, as part of the promotion strategy of the Centro de Portugal destination. This is one of the biggest Trade Shows in the World dedicated to Tourism.
Representing the Centro de Portugal Brand, the Network of Aldeias do Xisto Stores will also be present during the same period at the Alexia Shopping Centre in Berlin, where the Portuguese Tourist Board is carrying out a promotion initiative.
The Aldeias do Xisto product line is an opportunity to ensure an excelent publicity standard for this destination. The distinct quality of the urban arts & crafts, the quality of the gourmet product line, are an original — and yet modern — argument for a visit. contributing to increase the Centro de Portugal’s recognition.
This is yet another joint initiative between the Schist Villages Network and the Centro de Portugal brand, following up a prolific relationship, and stressing once more the investment on the Schist Villages — Aldeias do Xisto — as one of the most distinctive offers in the Centro de Portugal region.
The presence at ITB Berlin is made through Centro de Portugal, continuing a trading work with proven records.
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